JOHNSTON, Iowa – December 15, 2009 – Judy Koons was the big winner at the Iowa vs. Iowa State Men’s basketball game, on Friday, December 11 in Ames, when her name was drawn as the winner of a victory red, 2009 Flex-Fuel Chevy Silverado.
The drawing, conducted at halftime of the basketball game was the wrap up of the Iowa Corn Fed GameDay DriveAway campaign, an Iowa Corn program showcasing the many ways corn benefits Iowa and Iowans.
The Iowa Corn Fed GameDay DriveAway was part of a GameDay partnership that included the Iowa and Iowa State football, basketball, and wrestling seasons. Consumers could enter the drawing from July 10 through November 21 for a chance to win the 2009 Flex-Fuel Chevy Silverado or 2 prizes of ethanol for a year.
Dave Larsen of Ames and Charles Ricketts of Ames also were also randomly selected to receive ethanol for a year from Kum and Go. They were presented with gift certificates at the Iowa vs. Iowa State Wrestling Meet, on Sunday, December 6 and the Iowa vs. Iowa State Women’s Basketball game, on Thursday, December 10, respectively.
“We’ve reached thousands of people with the Iowa Corn Fed GameDay DriveAway promotion,” said Shannon Textor, director of market development for the Iowa Corn Promotion Board (ICPB) and the Iowa Corn Growers Association (ICGA). “Ethanol use was just one benefit featured in the program, which included food and feed uses for corn and messages about corn’s importance to Iowa’s economy, environment and energy independence.”
Textor thanked Iowa’s Premier Chevy Dealers, Cyclone Sports Properties, Hawkeye Sports Properties and Kum and Go for joining with the Iowa Corn Growers Association and the Iowa Corn Promotion Board to sponsor the Iowa Corn Fed GameDay DriveAway sweepstakes.
The Iowa Corn Fed GameDay campaign is part of a larger 4 year signed partnership with both Hawkeye Sports Properties and Cyclone Sports Properties. The promotion includes radio, television, internet, and on-site marketing. The campaign highlights the many uses for corn and its importance to Iowa- as everyday is GameDay for Iowa’s farmers.
For more information, visit www.iacornfed.com.
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The Iowa Corn Promotion Board (ICPB), works to develop and defend markets, fund research, and provide education about corn and corn products. The Iowa Corn Growers Association (ICGA) is a membership organization lobbying on agricultural issues on behalf of its 6,000 members. Both organizations work on the joint mission to created opportunities for long-term Iowa corn grower profitability.